Digital marketing covers all marketing efforts that utilize an electronic device or the internet. Businesses use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

If you have decided to become a digital marketer or if you wish to lead a digital marketing campaign for your company, you will likely feel like the Internet gives you all information you need to start. It does, without a doubt, but if you are a complete beginner it's difficult for you to learn everything when those resources are scattered everywhere. The best way is to start with some books that will have an influence on you later on.

Here is a list of top 7 must-read books for beginners.


1 - DIGITAL MARKETING FOR DUMMIES – by Ryan Deiss & Russ Henneberry

Digital Marketing for Dummies is one of the best books about digital marketing. This is a must book for beginners. It tells you the best way of how to develop your business by using digital marketing strategies. From currently accepted procedures in SEO and SEM to the most recent approaches to effectively utilize content marketing, this book encourages you to take advantage of all your digital marketing efforts. It covers everything about the structure and accomplishment of your digital marketing plan. Additionally, this book discusses a professional digital marketing plan and how it is a proven segment of a successful business.

If you are looking for a book to learn how to design your business activities then this book is right for you.

Available on:

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 Goodreads - Click here


2 - THE ART OF SEO: THIRD EDITION – by Eric Enge, Stephan Spencer, Jessie Stricchiola

Eric Enge, Stephan Spencer and Jessie Stricchiolaa are the leaders of digital marketing, especially SEO.  The third edition of The Art of SEO book tells how digital marketers can work with SEO tools and website optimizing techniques.

This book is one of the best books for SEO marketing. In this book are investigated the specific operations of the search engine. They likewise share significant rules and innovative techniques that will assist you with arranging and execute an extensive SEO strategy.

The book is finished with a variety of viable strategies from basic to advanced concepts of  SEO.

Available on Amazon -  Click here


3 - PERMISSION MARKETING – by Seth Godin

This book is your one-stop answer for digital marketing. It shows you an effective digital marketing technique called "Authorization Marketing". 

Permission Marketing book will assist you with learning how to run marketing campaigns and make brand messages that your audience would love to use and follow. It additionally causes you to think unconventional and helps you to build a powerful relationship with your online possibilities.

How much this book is good you can tell just by its author. Seth Godin was avowed into the Digital Marketing Hall of Fame. He’s the author of a few best Digital Marketing books ever and some of them were translated into more than 35 languages.

Available on:

Amazon - Click here 

Goodreads - Click here

4 - PURPLE COW: TRANSFORM YOUR BUSSINES BY BEING REMARKABLE – by  Seth Godin

In this book Seth Godin investigates the achievement of major companies, for example, Apple, JetBlue, Starbucks. He shows how outstanding marketing makes certain brands stand apart from the ‘boring cow’, or to put it another way he tells you the best way to utilize particular marketing skills that will make you the ‘purple cow’ in your specialty. The book includes general ideas mixed with examples.

 Some people criticize his theory because they think that being extraordinary is not enough, but regardless of that, this book is very important for people who are into the world of digital marketing.

 In the first two years of release,  this book was sold in incredible 150,000 copies. This book is also called the Bible of digital marketing. The book was advertised through some of the techniques that Godin described in it. The first published edition came packaged in a milk carton and was sold for just shipping and handling charges.

The new edition of this book which comes with a bonus section is available on Amazon. Here is the link.

5 - THEY ASK YOU ANSWER: A REVOLUTIONARY APPROACH TO INBOUND SALES, CONTENT MARKETING, AND TODAY’S DIGITAL CUSTOMER – by Marcus Sheridan

In this book, the writer Marcus Sheridan centers around a significant part of digital marketing: it must be tied in with answering the online customer's needs and questions.

The Internet puts you in direct touch with your intended interest group. The connection goes the other way, as well - the consumer is directly connected to your brand. They can and will ask a lot of questions on the social media profile of your brand. This book will help you to connect with them and answer those questions through high-quality content. The audience will also make their experience and proposals open.

Best of all, this book shows you how to build a digital marketing strategy in the most reasonable way; by focusing on your audience through social media and other platforms.

Available on Amazon ->  Click here


6 - HIT MAKERS: THE SCIENCE OF POPULARITY IN AN AGE OF DIGITAL DISTRACTION – by Derek Thompson

This “National Bestseller” from 2018 gets worldwide recognition because of the way Derek Thompson has explained his marketing experience and real-time examples. This book talks about the hidden psychology of why we like what we like and it talks about the financial aspects of social markets that shape our lives.

This book centers around promoting efforts as well as other social wonders, similar to the ascent of Facebook. It gives a comprehensive view of the social market that will influence your content marketing.

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7 - EVERYBODY WRITES: YOUR GO-TO GUIDE TO CREATING RIDICULOUSLY GOOD CONTENT – by Ann Handley

Finally a the go-to guide to creating and publishing the kind of content that will make your business progress. In a period challenged world commanded by short and snappy, by misleading content features, Twitter streams, Instagram feeds and many more,  does the idea of focusing on writing seem meticulous and common? But not so many people know that writing actually matters more now. Our online words are our money; they tell our clients what our identity is. It can make us look smart or stupid. It can cause us to appear to be fun, warm, and trustworthy, but it can likewise cause us to appear boring and distrustful. It's up to you which way you will choose. If you want to have valuable content, you need to choose words well and write with style and honesty for your clients. You need to tell the true story really well, no matter what your topic is about.

In Everybody Writes, top marketing veteran Ann Handley gives master direction and insight into the procedure and system of content marketing, production, and distributing, with how-to guidance intended to get results. These lessons and rules apply over the entirety of your online resources — like pages, landing pages,  sites, email, blogs, on social media platforms.  This book intended to be the go-to guide for anyone creating or publishing any kind of online content — regardless of whether you're a major brand or you're small and solo.

Available on Amazon- Click here